Design & UI/UX — Kayla Warner Design

Digital & UI/UX

Midland Digital Ads

Group of friends watching a sports game on TV and using mobile phones, with a message encouraging not to check bank accounts unnecessarily.

A person's hand holds a Midland debit card above a tan leather wallet. The wallet contains some cards and money. The background is blurred greenery. Text overlay indicates that 25 purchases equal $100, with a button labeled 'Get Started'.

A cozy scene with a gray knitted blanket, a cup of coffee or tea, and two credit cards, one orange and one blue, placed on the blanket. Text overlay promotes Midland Bank's free checking account.

Midland Website

Menu Redesign

The redesign of the menu drove a 3-5% increase in engagement rates with the biggest improvement coming from mobile. Engagement rates showed what % of people stayed 10+ seconds, performed a conversion event, or had 2 or more screen/page views.

Comparison of mobile banking menu screens for Midland States Bank, showing menu options like Personal Banking, Business Banking, Mortgage Statements, Credit Card Logins, Wealth Management, Enroll In Online Banking, and Forgot Your Password.

This app was created for a Google Coursera course: Build Wireframes and Low-Fidelity Prototypes. The course focused on user research, wireframing, and prototyping.