Midland Website
Menu Redesign
The redesign of the menu drove a 3-5% increase in engagement rates with the biggest improvement coming from mobile. Engagement rates showed what % of people stayed 10+ seconds, performed a conversion event, or had 2 or more screen/page views.
This app was created for a Google Coursera course: Build Wireframes and Low-Fidelity Prototypes. The course focused on user research, wireframing, and prototyping.
